The Strategic Importance of Localization in Global Expansion
As markets grow increasingly borderless, organizations eyeing international expansion must rethink their go-to-market playbooks. Translation alone no longer suffices. Today, successful global strategies hinge on true localization—the deliberate adaptation of content, products, and experiences to align with the linguistic, cultural, and contextual realities of local markets. When integrated as a core business function, localization becomes … Read more