Client Background:
A global manufacturer supplying industrial automation components across 32 countries.
Problem:
Their leadership team wanted to explore adjacent markets, but lacked:
- Real-time industry signals
- Accurate TAM/SAM/SOM
- Competitor intelligence
- Strategic forecasts on automation adoption
Approach:
MarketInsights.Enterprises deployed a 6-week market intelligence sprint:
- Industry deep-dive
- Competitive mapping (14 competitors)
- Price benchmarking
- Supplier ecosystem analysis
- Market opportunity scorecard
- Board-level decision report
Solution Delivered:
We identified 3 new markets, shortlisted 1 high-priority segment with:
- Clear demand gaps
- Favorable competitive intensity
- High enterprise purchasing frequency
Impact:
- Identified $180M addressable opportunity
- Prioritized entry strategy with a 3-year roadmap
- Reduced leadership decision time by 70%
- Enabled a pilot product launch in Q3
Key Learnings:
Enterprise expansion succeeds when decisions combine primary + secondary + news-
driven intelligence.