Client Background:
A Fortune 500 telecom giant preparing its enterprise 5G solutions for global rollout.
Problem:
Leadership needed real-time forecasts on:
- 5G enterprise adoption
- Top industries moving first
- Regional readiness
- CIO purchase behavior
Approach:
We built a Trend Intelligence Dashboard:
- Tracked 1,200+ 5G news signals
- Mapped enterprise adoption patterns
- Built region-wise maturity scores
- Conducted TAM forecasts (2025–2030)
Solution Delivered:
A comprehensive Enterprise 5G Market Readiness Report for 9 regions and 7 industries.
Impact:
- Clarified top 3 regions to prioritize
- Refocused GTM efforts on high-ROI segments
- Improved enterprise sales conversions by 22% in 6 months
- Created a cross-functional strategy playbook
Key Learnings:
Predictive insight is an advantage — not a luxury — for enterprise GTM teams.